In this advertisement, Katy Perry is the face of Proactiv. There are large words which display a quote by Katy Perry. Under the large text is smaller text explaining that Katy Perry uses Proactiv. The Proactiv bottles are also seen in this advertisement. This advertisement uses most of the rhetorical strategies. The subject of this advertisement is acne, the audience are those who have acne, the speakers are Katy Perry/Proactiv, and the purpose is to inform and to pursued. The ethos is seen in automatic form, Katy Perry is a famous musician and Proactiv is a well known acne clearing brand. More people are likely to buy Proactiv when they see Katy Perry uses it too. Proactiv earns the credibility to talk because they specialize in acne care. Logos is shown when it says "24/7 skin care". That can be proven through research done on the brand. In the bottom text it says, "be like Katy Perry" that is pathos because that is pursuading people to use it and look like a famous musician. In the smaller text is also says, "Be confident. Be in control. Be Proactiv" that would motivate people to purchase the item in hopes that they will be confident and in control. This advertisement is effective because it uses several rhetorical strategies and it grantees that Proactiv will work. It also uses ethos, logos and pathos.
Friday, August 9, 2013
Proactiv Advertisement
In this advertisement, Katy Perry is the face of Proactiv. There are large words which display a quote by Katy Perry. Under the large text is smaller text explaining that Katy Perry uses Proactiv. The Proactiv bottles are also seen in this advertisement. This advertisement uses most of the rhetorical strategies. The subject of this advertisement is acne, the audience are those who have acne, the speakers are Katy Perry/Proactiv, and the purpose is to inform and to pursued. The ethos is seen in automatic form, Katy Perry is a famous musician and Proactiv is a well known acne clearing brand. More people are likely to buy Proactiv when they see Katy Perry uses it too. Proactiv earns the credibility to talk because they specialize in acne care. Logos is shown when it says "24/7 skin care". That can be proven through research done on the brand. In the bottom text it says, "be like Katy Perry" that is pathos because that is pursuading people to use it and look like a famous musician. In the smaller text is also says, "Be confident. Be in control. Be Proactiv" that would motivate people to purchase the item in hopes that they will be confident and in control. This advertisement is effective because it uses several rhetorical strategies and it grantees that Proactiv will work. It also uses ethos, logos and pathos.
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Maria, your post is neatly organized and truly does analyze the advertisement you have chosen. You have mentioned every detail about the advertisement poster, including the different rhetorical strategies used to make it as effective as possible. I am fascinated with the fact that you have mentioned not only the ethos, logos, and pathos parts, but also the SOAPST aspect. I also like how you gave more than one example for the pathos, mentioning more than one text shown on the poster. Overall, I enjoyed your post!
ReplyDeleteI think you picked an interesting advertisement to analyze. I like how you explained the usage of ethos, logos, pathos and the rhetorical strategies. The commercial is a perfect example of how sellers of a product can be extremely manipulative. Your description of the image is spot on, as are your thoughts on it. You did an outstanding job, Maria!
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